Member Education: Instagram Marketing for Wedding Planners

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The Venue


Join us for an education luncheon at the Hilton Dallas/Plano Granite Park. Boasting 30,000 sq. ft of flexible meeting space, including two ballrooms, a complimentary 24-hour business center and modern A/V technology, this hotel is ideal for a variety of business and social events for up to 1,000 people.

2 education credits: $60
Members Only please
This meeting will be available live online*

*We encourage in-person attendance at all AACWP events, as networking with and supporting each other at events is a wonderful benefit of AACWP meetings. We offer virtual seats at our events as an option for those too far away to be able to travel easily to our meeting locations. To be eligible for online attendance, members must live a minimum of 50 miles from the meeting location. The online fee is $40.

Our Expert

nick borelliNick Borelli, President and Strategist of Borelli Strategies, has been in the event industry since he was 14 years old. He specializes in digital marketing strategies through consulting, coaching, and brand communication management for events and event companies.

He has spent years in the wedding industry as a venue wedding sales specialist in Pittsburgh and as the marketing director of both a wedding-focused large-scale caterer, and later an entertainment group in Cleveland.

In 2015, Nick was selected by Special Event Magazine as one of the 25 Top Young Professionals to watch. He speaks internationally on topics ranging from event technology, content marketing, digital and live engagement, trade show exhibiting, and leadership.

He has held multiple positions with the International Live Events Association (ILEA) including International Marcom Chair, Chair of Digital Strategy, Midwest Brand Champion, ISES Live Conference Technology Chair as well as Cleveland Chapter VP of Communication and President. Nick is the Chair of Public Relations and Marketing for the SEARCH Foundation and is on the Advisory Council for the Student Event Planners Association and Events Uncovered.

The Program

Everything You Need to Know About Instagram
Marketing For Wedding Planners


Instagram is the most engaged with social media for 25 to 35 year olds and is perfect for services that are visual and inspiring, which means Instagram is an incredible resource for the wedding industry! Learn how to get the most of this hugely powerful platform in the least amount of time. See what major brands from Fortune 500 companies and top wedding professionals have in common in their Instagram posts and how that can help you get the results you need to reach more of the right clients.


  • Learn why Instagram matters to your business.
  • Visual examples of what you should be doing on Instagram.
  • Creating your Instagram voice.
  • How to get the right followers.
  • Using Hashtags correctly without abusing them.
  • The latest updates to Instagram and strategies to take advantage of them.

Biggest Social Media Mistakes Wedding Professionals Make (and how to fix them)

social media

Every wedding professional is on social media trying to gain more clients the same ways and most are failing. In a crowded marketplace and a shifting and more sophisticated audience, you need to understand marketing fundamentals, social media platform best practices, and what makes selling wedding services different from other industries.


  • What makes event professionals different and how that impacts their social media.
  • Creating a social media strategy for your business that even an intern could handle.
  • Not every social media is the same – differences between platforms that you need to know when communicating there.
  • Ways to rise above the noise and engage with potential clients.
  • Examples of wedding professionals who are using social media correctly.

To register, visit the member dashboard!

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AACWP is a non-profit association primarily focusing on the education of wedding planners. Our leadership consists of current members providing support, resources, and networking for wedding planners, as well as professional development, certification, and continuing education.

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