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Educate – Celebrate All the Way to the Bank

November 15 @ 9:00 am - 2:00 pm

$100.00 – $120.00

AACWP presents Fall Educate 2022
AACWP Members & Friends
The Westin Dallas Downtown
9a - 2p
Lunch Included
Complimentary Valet

Owning a profitable wedding business doesn’t have to include the status quo of skipping sleep, working with nightmare clients, or compromising your core values. It’s also not just for the lucky few.


In this interactive half-day workshop, wedding business expert Liene Stevens of Think Splendid will give you the keys to The M³ System™ and empower you to exponentially improve your business (and get your life back) by getting your Money, Method, and Message right.

This workshop is comprehensive and jam-packed with practical takeaways including:

  • How to set revenue goals, raise your prices the right way, and pay yourself and your team well every. single. time.
  • How to market and sell to Gen Z couples – without dancing
  • Facts and myths about the Premium, Luxury, and Ultra-Luxury wedding markets and how couples in each actually make wedding decisions
  • How to set (or reset!) your business up to support a life you love.


About our Speaker

Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, and award-winning business strategist.

Armed with $2000, a healthy work ethic, and an undeserved dose of privilege, Liene bootstrapped Think Splendid from a scribble in a notebook to a successful management consulting firm with a client list spanning 97 countries. Today, Think Splendid is the global leader in wedding business consulting.

Named by Special Events magazine as one of “12 Young Professionals to Watch,” Liene’s research on consumer behavior has been taught in the MBA curriculum at 41 universities worldwide – including Notre Dame, the University of Cape Town, and Bangkok University – as well as cited in more than 30 scientific and academic journals, including the Asia Pacific Journal of Marketing and Logistics, and the African Journal of Hospitality, Tourism, and Leisure.

Prior to the wedding industry, Liene’s career included strategic development as an NGO executive. During that tenure she also led high-stakes crisis management initiatives, working closely with then-Secretary of State Colin Powell and his team.

As an expert on the business of weddings, Liene frequently appears as an industry spokesperson on TV and radio programs worldwide and her insights have been featured in hundreds of media outlets including The New York Times, Forbes, The Economist, Reuters, and The Wall Street Journal.

Liene currently serves as an Allied Council board member for the National Society of Black Wedding and Event Professionals. She previously served on the Board of Directors for the New York Metro chapter of the International Live Events Association (ILEA) and the Advisory Board for the Wedding and Event Institute. In addition, she is the author of two books: Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today's World and Luxe Love: Marketing and Selling Luxury Weddings.


About our Venue

The Westin Downtown Dallas is conveniently situated 15 minutes from Dallas Love Field Airport and 25 minutes from Dallas Fort Worth International Airport. Their flexible venues offer 34,709 square feet of event space.  With gorgeous ballrooms featuring incredible chandelier lighting, breakout meeting rooms with floor to ceiling windows and panoramic views of the Downtown Dallas skyline, The Westin Dallas Downtown is an elegantly urban backdrop for your client's wedding, meeting or social event.


AACWP Members - $100 - 4 education credits
AACWP Friends - $120
This session will be recorded for our National members.



November 15
9:00 am - 2:00 pm
$100.00 – $120.00
Event Categories:




The Westin Dallas Downtown
1201 Main St
Dallas, TX 75202 United States
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AACWP Friend
Celebrate All the Way to the Bank Fall Educate 2022
$ 120.00
AACWP Member
Celebrate All the Way to the Bank Fall Educate 2022
$ 100.00