Making dreams into reality every day.

AACWP Educate 2018 Recap

          

Continuing our annual Educate forum, this year we focused on learning all about social media and how it can help our businesses and careers!  Held at the Four Seasons Resort and Club Dallas at Las Colinas, our members and other industry colleagues learned about and discussed a variety of social media topics, specifically: Instagram, Facebook, and how to stand out in our technology-driven world.

To start the morning, we met our distinguished panel of speakers, from which attendees had the opportunity to choose four of the six topics to attend in breakout sessions. In the afternoon we broke for lunch and enjoyed some delicious #throwback inspired food stations – who doesn’t love Taco Tuesday!? Funky Town Donuts and Yelibelly Chocolates satisfied our sweet tooth with liquid nitrogen ice cream and unique doughnuts almost too cute to eat. The unicorns were a huge hit and made it onto many an Instagram feed that day!

          

     

At the end of the day everyone came back together for a final panel with all of our lovely speakers. Each gave a quick summary of their topic and presentation for everyone as a reminder  and for attendees who did not visit their breakout session. Afterward we had a Q&A session for the remainder of our day to discuss the topics further with the whole group. For a quick snippet of our topics of the day, please enjoy below.

 

Laura Druck and Katie Lane – LaneLove Paper Co.

We all see those beautiful stationary photos on Instagram, but how and who do they get styled by? Flat Lay styling, the stylized presentation of stationary, actually takes a lot of practice and patience. Laura and Katie have created a kit to make styling oh-so much easier! Check out their Mini Styling Kit, available for purchase on their website www.lanelovepaperco.com. And in case you missed their presentation at Educate, they offer individual and group classes!

 

Tracy Autem – Tracy Autem Photography

Tracy spoke about the importance of Instagram marketing and data collection. When we post images, some pictures get more likes than others and rather that collecting that data manually, Instagram already does that for us. Using that data to understand what our clients like will drive us to post content our clients engage with and gain new ones with sincere interest. She also encouraged us to put ourselves in front of the camera, not just behind it, as clients genuinely want to know who they are working with.

 

Erin Hooley –  Bailey’s Blossoms

The creator and owner of Bailey’s Blossoms, Erin is the poster woman for how Instagram changed her business into an overnight success. She shared her journey with how Instagram radically increased her sales by implanting simple ideas such as giveaways, contests, and engaging with her consumers. One major tactic she focused on was the Five Whys. Ask yourself why you do what you do and then ask yourself why four more times to get to the root of your business and what you should be sharing through social media. Once you understand the why, you’ll then understand what to share. She also encouraged us to not just “like” a post, but comment and engage. The more you engage, the more you will stand out and people will take interest.

 

Frankie Simmons – Mindset and Visibility Coaching

Social Media expert Frankie Simmons uses her talents to help businesses and entrepreneurs discover their ideal voice and presence online through social media by working through mindset blocks and personal obstacles keeping them from their full potential. Frankie shared with us steps and tips to overcome our own hurdles and build an identity that connects with our ideal customers and helps us help them accomplish their goals. Starting out with her leader statement template “I help (who you help) do (what you help them do) with/without (how you help them do it, some of your values)”, she then listed a variety of questions to meditate on to bring understanding to why we do what we do, what we love about what we do, and what draws people to us. Through internal reflection, Frankie showed us that we can better understand who we are reaching with our social media and how to market ourselves to bring in the people we want to work with.

 

Trish Dove – Beatbox Portraits

Not only is Instagram about what pictures you post, but what your feed looks like. Often times when clients are looking at who they want to hire for their wedding, they turn to Instagram to look through their collection of work, not just one photo. Trish with Beat Box Portraits shared that there are six steps to creating a consistent look to your Instagram feed: choose a grid layout, pick a theme, pick one filter (and use it on every picture!), space your photos, color coordinate, and use lots of images with natural light. By creating a stylish feed you can draw the eye downward so the potential client continues to scroll and engage.

 

Chelsey Arnal – Events & Experiences/Thoughtful Traditions

Chelsey taught us how to create a social media marketing plan and create content to fit your entire month or even year. First, start with an objective and goal. Ask yourself, who are you trying to help and what part of your story, as a company, does it help? Second, audit your current plan. How does your social media channel compare to your competitors? Being present where your clients are is important. For example, if they love certain florists, make sure you are also following those florists. Knowing what your clients engage with can help you to create content that will encourage more engagement with them as well. Third, gather information and materials to share. Fourth, create a content calendar. Think about what pictures you are going to post successively to create a consistent feel throughout your feed. Fifth, evaluate and adjust as needed to ensure your followers are engaging.

     

This was a day full of fun discussion, serious learning, and time spent with friends. At the end of our day the feedback was great from attendees, with many wishing we had a second day to discuss everything in more detail! And because of this we will likely have more great opportunities in the coming months and into 2019 to learn more about these topics…

 

Thank you to everyone who joined us!

 

Four Seasons Resort and Club Dallas at Las Colinas

Chelsey Arnal - Events & Experiences

Katie & Laura - LaneLove Paper Co.

Frankie Simmons - Mindset and Visibility Coaching

Tracy Autem - Tracy Autem Photography

Erin Hooley - Bailey's Blossoms

Trish Dove - Beatbox Portraits

Beautiful Event Rentals

Connor Pearson - Pearson Escapes

Courtney Hanson - Courtney Hanson Photography

EZ Party Time Rentals

Funky Town Donuts

LeForce Entertainment

Premiere Photo Booth

PSAV

Yelibelly Chocolates

 

Categories: Education, Events

Comments

About AACWP

AACWP is a non-profit association primarily focusing on the education of wedding planners. Our leadership consists of current members providing support, resources, and networking for wedding planners, as well as professional development, certification, and continuing education.


View Posts By Category

Upcoming Training Courses

Training Courses

Next Session
November 3, 2019 - January 13, 2020
For More Details
~~~

In-House
February 17-21, 2020
Courtyard Dallas DFW Airport North/Grapevine
2200 Bass Pro Court
Grapevine, TX 76051
Registration coming soon!

Upcoming Events

SAVE THE DATE!

13th Annual Vendi Awards
An Industry Event
February 9, 2020
Details coming soon!

AACWP on Instagram

  •  FEATURE FRIDAY  One of our own wonderful planners
    ⠀ FEATURE FRIDAY ⠀ One of our own wonderful planners was featured on Brides of North Texas! Check out these gorgeous pictures from  @stephaniebrazzle ⁠ of the amazing work by Whitney Bailey and team of  @engagedeventsdallas ⁠. ⠀  #Repost   @bridesofnorthtx  • • • • • • “I was extremely excited about the planning aspect of our wedding. I am very much into parties and entertaining, and I knew this would be a rare time we would get all of our family and friends together. As it got closer to the big day I definitely had to learn to let go and let
  •  MEMBER MONDAY  AACWP Featured Member Wendy Kidd Company
    ⠀ MEMBER MONDAY ⠀ AACWP Featured Member: Wendy Kidd Company: Each and Every Detail ⠀ Wendy Kidd began her wedding career as a venue manager and saw a need for so many couples lost in the wedding planning process. So she jumped head first into education and became a trained wedding planner, starting her own company in 2006. Her passion for helping those lost couples to actually enjoy wedding planning has been a driving force for her business and continued education. ⠀ Wendy fell in love with the industry as well, volunteering on boards of local groups and taking on
  •  MEMBER MONDAY ANNOUNCEMENT  Membership has its privileges! What
    ⠀ MEMBER MONDAY ANNOUNCEMENT ⠀ Membership has its privileges! What kind of great perks do our members get access to? Among the beneficial business aspects like member promotions, mentorships, networking, online peer forum, etc., members also have fun at our yearly events such as this upcoming members only holiday party! ⠀ Members, save the date for a fun-filled evening with festive holiday cocktails, exciting games, yummy treats, and retro-inspired Christmas spirit! Come check out a great venue with a storied history at the newly renovated Statler Hotel. Bring a date and your ugliest holiday sweater and party the night away
  •  FEATURE FRIDAY  We love a gorgeous couples shot
    ⠀ FEATURE FRIDAY ⠀ We love a gorgeous couple's shot with the city in the background! A historic or stylish downtown landscape can be just as beautiful for your photos as a lush garden or countryside venue. ⠀ And planners like AACWP member Kerrie Smith and her team at A Stylish Soiree can work with you to find the perfect venue to fit your personality and style to create those memorable shots. ⠀ With a full team of planners and event and floral specialists, A Stylish Soiree can create the wedding of your dreams. Offering month-of coordination, full service planning,
  •  MEMBER MONDAY  AACWP Featured Member Ruth Spirer Company
    ⠀ MEMBER MONDAY ⠀ AACWP Featured Member: Ruth Spirer Company: Weddings & Events by Ruth ⠀ Ruth Spirer began her career in Israel, her home country, and fell in love with hospitality and weddings. With her vast experience in the hospitality industry she has held key management, catering and event planning positions in both Israel and America. Being multi-national and multi-lingual gives Ruth the ability to successfully work with a wide range of cultures, traditions and customs. Since starting her own business in 2004, Ruth has become industry expert, particularly in the multi-cultural and inter-faith arenas. ⠀ As an AACWP
  •  FEATURE FRIDAY  Thank you to Tacari Weddings for
    ⠀ FEATURE FRIDAY ⠀ Thank you to Tacari Weddings for featuring the work of AACWP planner Lynn Jackson of Fit & Fab Weddings! Loving this gorgeous couple and the special details on their day. ⠀ Repost  @fitandfabweddings  • • • • • • Soooo happy to see the wedding of Mary Kate and Julie published! Thank you  @tacariweddings  for sharing photos of this beautiful couple and their marriage celebration. And shout out to their awesome photographer  @jazmynblu_photography . This wedding could not have been so amazing without such a great team of vendors, and I feel blessed to have been a
  •  A big thank you to PalmWood Event  Conference
    ⠀ A big thank you to PalmWood Event & Conference for hosting our members recently at this great educational luncheon! The venue was beautiful with amazing views and the food was delicious.All of our sponsors helped to make this a fun and beautiful event. ⠀ And our inspiring speaker Debra Austin did a fantastic job engaging everyone and creating an interactive experience to make learning easy and entertaining. Check out her story and what her company can do for your business at Chaos2Results Busines Coaching. ⠀ Want to join us for our next big event? This November potential members can
  •  FEATURE FRIDAY  Like the beautiful details in this
    ⠀ FEATURE FRIDAY ⠀ Like the beautiful details in this shot with Morgan Cherney, owner and lead planner for Southern Enchantments, your wedding can shine and show your personality in a way that guests will truly enjoy and remember for years to come. The right details can make any wedding or event all the more special. ⠀ And when there can be a million details going into your wedding weekend, why not leave it to the professionals? A planning company like Southern Enchantments can make all the difference! ⠀ Whether you want full service planning, month-of coordination, or you just
  •  NOVEMBER OPEN MEETING ANNOUNCEMENT  Leveling Up What is
    ⠀ NOVEMBER OPEN MEETING ANNOUNCEMENT: ⠀ Leveling Up; What is Luxury? ⠀ Registration is open for the November Meeting! Join us Tuesday, November 12th at Dallas World Aquarium for a fun evening of networking, education, great food, and a fun atmosphere! ⠀ Come enjoy a special evening of education with our friend Julian Leaver. The Dapper Diplomat is Julian’s medium for polishing the basic sales and service training most employees receive. He speaks across the country and conducts workshops for some of the nation’s finest brands to elevate communication, dining, business and social skills. ⠀  Learn all about the ins and
  •  Save the date for some fun upcoming events!
    ⠀ Save the date for some fun upcoming events! ⠀ We have one more major education event for the year in November. This will be open to not only members but also to anyone who fits the criteria for being a member who would like to come experience an educational dinner and consider membership. Coming in December is the annual members' Celebrate event! A little different this year, we will enjoy an evening of games and surprises with fun food stations. Looking ahead to 2020, mark your calendars for the annual Vendi Awards! This event sells out every year, so

Would you like to receive AACWP's blog updates right in your inbox? Click below to sign up for our email list, powered by Constant Contact.