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Teacher Feature: Shannon Schultz

This post is part of a series highlighting the talented instructors who will be part of the leadership at our wedding planner training course September 19-22 at The Laurel Venue in Dallas, Texas. We hope to see you there!

Sara Donaldson Photograph

About Shannon

Shannon Schultz is the Creative Director of Shannon Schultz Events based in Fort Worth, Texas. She received her certification through ACWC in 2006 and became a member of AACWP in 2010.

With 10 years of experience as a wedding and event planner, Shannon believes that the most important elements in event planning are constant communication, a structured yet flexible plan, introspective design and accepting challenges as a way to launch creativity. Her favorite thing about wedding planning is the relationships she builds with her team and her clients.

For more information about Shannon and her company, click to visit her website.

Shannon's Wedding Planning Work

Shannon defines, “introspective design," as the ability to pull from a moment in one’s life and use it to create a unique event. Every event should be a reflection of either the host or the guests of honor. Not only does Shannon find creative direction from her clients experiences but she also draws from art, textiles, nature and even music. She honors and embraces challenge for it is what launches creativity. We hope you enjoy this sample of her work!


Photo Credit: Sara Donaldson


Photo Credit: Sara Donaldson


Photo Credit: Sarah Rizy at Lightly Photography

Interested in joining AACWP? Click here to register for our upcoming course, September 19-22 in Grapevine, Texas.

Featured image credit: Sara Donaldson



AACWP is a non-profit association primarily focusing on the education of wedding planners. Our leadership consists of current members providing support, resources, and networking for wedding planners, as well as professional development, certification, and continuing education.

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